Shelby Kruzhkov is the Founder and Managing Member of MerchAdvising, LLC, a retail and fashion industry-focused consulting firm based in New York City.  Ms. Kruzhkov advises clients on strategic and operational initiatives to grow top line sales and improve profitability.  Her areas of expertise include merchandising and product development process improvement as well as product assortment strategy.  Ms. Kruzhkov's past industry experience includes senior level merchandising and buying roles at multi-channel retailers such as Henri Bendel and Cole Haan.  

Prior to her merchandising career, Ms. Kruzhkov worked as a consultant for Kurt Salmon Associates, the leading retail industry focused consultancy, where she gained a breadth of experience working for over a dozen retail and wholesale companies on strategies and process transformations.  Past clients include Gap, LL Bean, Macy's, Ralph Lauren and ANN Inc.

Ms. Kruzhkov is a graduate of the Goizueta Business School at Emory University.  In Spring 2019, she completed a certificate in Marketing Strategy from Cornell University.